With a total of 806 service points operated by its dealers across the country, İhlas Pazarlama (İhlas Marketing) boasts one of the most powerful distribution and marketing organizations in Turkey.
İhlas Marketing, within the framework of dealer structures, mainly distributes electric and electronic home appliances for the İhlas Group through its main and secondary dealer points and its nationwide marketing network. İhlas Marketing is the domestic distributer of products manufactured by İhlas Ev Aletleri (İhlas Home Appliances).
High Market Share With The Aura Brand
As well as products bearing the Aura brand manufactured by one of the Group Companies, İhlas Ev Aletleri, which carry significant weight in terms of endorsement and added value, wholesale marketing of many other products is also conducted through the same dealer network. The product range was diversified for sale in dealer shops. In particular, new products in the small household appliances, kitchenware and electronics segments were introduced to the market. In addition to the products produced and sold with the Aura and Ora brands, well known global brands such as Braun, Philips, Tefal, and LG are sold in İhlas shops.
The Most Extensive Distribution Network In Turkey
With a total of 806 service points in 75 cities operated by its dealers across the country, İhlas Pazarlama (İhlas Marketing) boasts one of the most powerful marketing and distribution organizations in Turkey.
The necessary studies are conducted on a regular basis to ensure efficient system functioning. A bilateral data flow system allows marketing personnel to receive information pertaining to products and their technical specifications directly from suppliers. In return, suppliers receive information on market conditions from İhlas Marketing’s personnel. Thanks to this information flow, manufacturing companies are able to closely follow market dynamics and take quick action to meet expectations and add value to their products. At the same time, consumers can obtain detailed information about the products from the marketing representatives.
By the end of 2014, İhlas Holding’s share in İhlas Marketing stood at 98.77%.