İHLAS MARKETING CO.

İhlas Marketing, Türkiye’s strongest direct marketing and distribution organization,

Began its journey in 1970 with the doorstep delivery of Türkiye Newspaper and has since expanded its services across a wide range. Initially operating under the name Türpa, the company gradually broadened its activities to include demo product sales, retail operations, active product distribution, and technical services. Since 1996, İhlas Marketing has strengthened its sector leadership through its visionary approach, becoming a trusted brand that has touched the lives of millions.

İhlas Marketing set a sector standard with a sales model, which was the first of its kind implemented in Türkiye.

This model involved visiting thousands of customers in their homes and workplaces each day, giving them the opportunity to experience products first-hand before making a purchasing decision. This innovative approach has positioned İhlas Marketing as a leader in its field. Designed to maximize customer satisfaction, the model reinforces the quality of its products while building trust and sincere relationships with customers.

İhlas Marketing aims to reach every corner of Türkiye through a wide range of innovative products designed to improve quality of life. By developing a diverse network of distribution channels, the company ensures broad geographic coverage while prioritizing accessibility and customer satisfaction through flexible purchasing options and pricing suited to every budget.

İhlas Marketing’s goal is to remain a sector leader rooted in its founding principles, offering an experience where consumers can shop with confidence and pay with peace of mind.

All Across Türkiye

İhlas Marketing pursues a strategic vision of reaching every part of Türkiye and ensuring high-quality service at every point. With its extensive distribution network spanning all 81 provinces, 6,877 dealership employees, 510 sales points, and 170 authorized service centers, İhlas Marketing continues to expand its nationwide operations and strengthen its presence in every region.

A First in Türkiye: Home Demonstration Selling

İhlas Marketing set an sector benchmark as the first in Türkiye to adopt the home demonstration model for selling its innovative health and hygiene products — the Aura Cebilon Water Purifier and the Aura Cleanmax Cleaning Robot — instead of relying solely on traditional retail channels.

Trust in İhlas Marketing, built steadily since 1996, has been reinforced by satisfied customers and their recommendations. During home visits, consumers have the opportunity to experience the products first-hand and receive direct answers from qualified experts. Feedback collected throughout the sales and demonstration process is integrated into R&D, supporting the continuous development and improvement of the products.

Stores and Active Products

İhlas Marketing maintains a strong retail footprint with 165 stores and 175 showrooms across Türkiye, offering customers a wide selection of products. With plans to expand its store network
in 2025, İhlas Marketing continues to reinforce its leading market position through a diverse product selection, flexible payment terms of up to 24 months, and promissory note options for customers who do not have credit cards. İhlas Stores provide a trustworthy shopping experience for consumers in all income groups, standing out with high-quality products and flexible payment solutions. Supported by its expert staff, İhlas Marketing effectively identifies customer needs and continuously refreshes its product portfolio, further strengthening its sector leadership through sustainable growth and success.

Extensive Distribution Network Across Türkiye

İhlas Marketing provides uninterrupted service to a wide customer base through 263 newspaper distribution and sales points across 81 provinces and 630 districts in Türkiye. In addition to delivering Türkiye Newspaper to readers 365 days a year, it also offers direct product and service sales at customers’ doorsteps.

Specially designed brochures are distributed via newsstands to reach not only readers but also tradespeople and potential customers, providing information about ongoing campaigns. This ensures that the constantly updated product offerings are consistently presented to readers, tradespeople, and potential customers. Selected products are carefully delivered directly to customers’ doors, with the goal of maintaining the highest levels of customer satisfaction.

Reliable Technical Service Support

İhlas Marketing supports its customers with a nationwide service structure featuring 170 authorized service centers, 832 expert technicians, and 325 customer representatives.

This professional network provides assessment, installation, periodic maintenance, and repair services for electrical home appliances, the Aura Cebilon Water Purifier, and the Aura Cleanmax Cleaning Robot. With over 30 years of experience, it has grown into a customer solutions center that ensures lasting trust and satisfaction.

Nevade.com: Türkiye’s First and Only Marketplace Offering Promissory Note Payments

Nevade.com stands apart from traditional marketplaces with a unique business model that prioritizes accessible and convenient payment options, offering credit card and wire transfer methods along with flexible installment payments by promissory note.

Hosting thousands of products, the platform serves as a pioneering example of the next-generation commercial ecosystem with a sales model that integrates physical and digital channels into a seamless experience.

Advantageous Corporate Sales Solutions

İhlas Marketing, Türkiye’s most comprehensive direct marketing organization, offers Aura Cebilon Water Purification Systems with internationally recognized NSF certifications, providing institutions with high standards of quality and reliability.

Developed for residential and commercial use, these high-capacity water purification systems not only meet the need for clean drinking water but also stand out with exclusive opportunities and advantageous purchasing terms for corporate clients.

Preferred with confidence in hundreds of thousands of homes for more than 20 years, these purifiers have become an integral part of a sustainable future.

A 3,555-Person Expert Sales Team

İhlas Marketing, with its extensive field organization reaching from neighborhoods to small towns, maintains direct access to 90 percent of Türkiye’s population through its seasoned distribution and sales team of 3,555 professionals.

This achievement demonstrates a service approach built on trust, deep local market knowledge, and long-term customer relationships.

279,000 Home Visits Every Month

İhlas Marketing, with its expertise in direct marketing and a one-on-one communication model, visits 279,000 different homes every month. Through 1,400 daily home demonstrations of the Aura Cebilon Water Purifier and Aura Cleanmax Cleaning Robot, household questions are answered in detail, helping build trust-based relationships with families.

These efforts are further supported by daily direct contact with 107,000 Türkiye Newspaper subscribers, 42,000 additional monthly product demonstration visits, and over 130,000 technical service calls each month. Together, these activities build a strong, sustainable, trust-based customer network.

107,000 Subscriber Visits Every Day

İhlas Marketing, with its professional field team of 842 people, visits 107,000 Türkiye Newspaper subscribers every day at their homes and workplaces, establishing a unique and direct line of communication.

These face-to-face interactions foster sincere, lasting relationships, enabling accurate assessment of customer needs, the recommendation of the most suitable products, and the prompt delivery of purchases.

Direct Marketing to 42,000 Homes Every Month

İhlas Marketing has developed unique expertise in direct marketing and a trust-based relationship model through monthly visits to 42,000 homes. Beyond product demonstrations, these visits generate valuable insights into household consumption habits, enhancing the effectiveness of its marketing strategies.

With this robust communication network, İhlas Marketing aims to build a field sales platform that represents not only its own brands but all brands under the İhlas umbrella.

130,000 Technical Service Operations Every Month

İhlas Authorized Services provide an integrated technical service model covering installation, repair, and regular maintenance. Supporting more than 750,000 water purifiers and 300,000 cleaning robots currently in use, the team ensures sustainable maintenance that extends product life and guarantees consistent performance.

More than 130,000 monthly service visits demonstrate the efficiency of this extensive maintenance ecosystem and its strong focus on customer satisfaction.