Digital Assets Visual
DIGITAL ASSETS: THE FLAGSHIP OF DIGITAL TRANSFORMATION
Digital Assets, operating under the İhlas Media Group umbrella, was established to respond to the growing influence of digital media by strengthening the digital presence of Group companies and leading sustainable digital transformation initiatives.
To this end, Digital Assets develops projects that expand the digital reach of Group media brands such as Türkiye Newspaper, TGRT News, Türkiye Today, Türkiye’de İş Dünyası (“Turkish Business World”), and Mavi Kadın (“Blue Woman”). It delivers sustainable solutions to boost follower engagement, enhance digital visibility, and optimize content strategies, while also pursuing strategic efforts to develop new digital platforms designed for diverse target audiences.
With new projects launched throughout the year, Digital Assets has further reinforced İhlas Media Group’s digital identity, building distinctive brands on social media and fostering strong engagement with different audience segments.
Youth-focused content platform Genç TG, XTG Spor for sports fans, and IDA E-Sports, developed for competitive gaming enthusiasts, are just a few examples of the diverse digital brands established under this strategy. In the e-sports arena, Digital Assets goes beyond producing content alone; through its professional team under the IDA E-Sports name, it competes in PUBG Mobile and other popular game tournaments, deepening engagement in this field and building vibrant digital communities.
In 2024, Digital Assets accelerated its technology-driven transformation by taking a strategic step forward and launching operations at Yıldız Technical University Technopark. The first of these project-based initiatives focuses on strengthening the infrastructure of İhlas Media Group’s digital publishing platforms.
This content management system (CMS) project, developed with Technopark approval and supported by artificial intelligence, is designed to ensure that all our news platforms make maximum use of the latest technology and eliminate external dependencies. By 2025, we plan to integrate all our news websites into this innovative infrastructure. The goal is to enhance user experience and editorial productivity through AI support while minimizing potential operational errors.
Through this investment, İhlas Media Group is building a robust and competitive infrastructure in line with its sustainable technology vision for digital publishing. We have redesigned and restructured the system architecture for turkiyetoday.com, mavikadin.com, and turkiyedeisdunyasi. com, operating under the Digital Assets umbrella, to enhance the overall user experience. This restructuring included upgrading our content delivery network (CDN) infrastructure using solutions provided by the global technology leader ByteDance and activating CDNetworks as a backup provider. We relocated our data center to Equinix, a world-class facility, to optimize data management and security. In terms of artificial intelligence, we established closed-loop systems and GPU farming operations to reduce third-party dependencies and began actively deploying customized open-source models.
Additionally, we have built our own live broadcast infrastructure to ensure uninterrupted streaming of TGRT channels via YouTube, web, and mobile applications. Our mobile and web push notification systems have also been developed entirely in-house, eliminating reliance on external providers.
Together, these initiatives secure the sustainability of current digital projects and position Digital Assets as a dynamic, innovative unit ready to lead future technology-driven ventures.
turkiyegazetesi.com.tr, the digital representative of Türkiye Newspaper, has played a pioneering role in online journalism since 1996. Upholding the principles of accurate, objective, and reliable reporting, the platform delivers news from Türkiye and around the world to its readers in real time.
As of 2024, with nearly 300,000 daily users and over 1 million page views, turkiyegazetesi.com.tr has secured a strong position in digital media, maintaining a continuous focus on elevating user experience. As part of these efforts, a digital subscription system was introduced, providing an ad-free, uninterrupted
news experience that enhances reader satisfaction and loyalty.
Prioritizing quality and accessibility in digital publishing, turkiyegazetesi.com.tr has adopted a simplified interface on both its mobile app and web platform to provide users with a fast, seamless reading experience. Instead of a clickbait-driven approach, it embraces a publishing strategy that places the highest priority on content quality.
Aligned with its 2025 targets, turkiyegazetesi.com.tr is strengthening its social media strategies and digital campaigns to increase visitor traffic and expand its reach. User-friendly features that have been developed for this purpose, original content that drives engagement, push notification systems, and an upgraded interface come together to deliver a value-driven digital experience for its readers.
Türkiye Newspaper maintains a strong presence on digital platforms as well by providing high-quality content across its social media channels. Covering current events from Türkiye and around the world, the platform enriches its news offering with in-depth analysis and exclusive interviews, delivering readers not only timely information but also a trusted editorial experience.
Its extensive coverage of the economy, politics, society, culture and arts, international affairs, and the defense sector is supported by high production quality and original features. Additionally, its distinctive documentary-style productions help Türkiye Newspaper stand out in the digital space.
As of 2024, the Türkiye Newspaper YouTube channel has reached 924,000 subscribers and continues to grow steadily toward its 1-million-subscriber target. On Instagram, it has built a strong community of 400,000 followers, further strengthening its engagement and influence in the digital space.
turkiyetoday.com, online since June 2024, brings reliable and up-to-date journalism to the digital publishing landscape. Delivering the latest global developments in real time, the English-language news platform turkiyetoday.com offers readers a comprehensive news experience with in-depth analysis and diverse perspectives.
Closely tracking major events in Türkiye and worldwide, turkiyetoday.com is committed to providing high-quality, accurate content to its international audience.
turkiyetoday.com has positioned user experience as its foremost priority in digital journalism. In line with this commitment, its simplified web interface and mobile applications ensure that users can access accurate information quickly and seamlessly. The platform counters “clickbait journalism” with a content-first approach, delivering original, high-quality, in-depth content to readers.
To further expand its audience in 2025, Türkiye Today is strengthening its follower base through an active and growing presence on social media platforms. The platform attracts strong interest from readers in Europe and North America — key regions with high advertising and marketing value.
Key results for the period June 2024 – December 2024:
Türkiye Today recorded significant growth across its digital channels between June and December 2024. By consistently producing high-quality, engaging content, Türkiye Today reached over 9,400 followers on X (formerly known as Twitter) and more than 38,000 on Instagram. Türkiye Today, rapidly expanding its digital footprint, remains committed to delivering accurate and reliable news anytime, anywhere, while providing its readers with a high-quality news experience.
TGRT News has achieved major success not only in television broadcasting but also in the digital sphere through its news portal tgrthaber.com.tr. As of 2024, the platform averages 40 million monthly page views, marking a 100-percent increase compared to the previous year. This impressive rise highlights TGRT News’ strengthened digital performance, driven by rich content and fast news delivery that elevate the user experience. In parallel with this significant rise in visitors, development work across the platform continues at full pace.
Throughout 2024, TGRT News has reinforced its leadership in the sector by shaping the agenda with exclusive stories. Frequently cited by other news sites and TV channels, it has become one of the sector’s key reference sources. TGRT News broke new ground in Türkiye with its quiz show Çözen Kazanır (“Solve and Win”), which bridges television and digital platforms. By incorporating the women’s portal Mavi Kadın (“Blue Woman”) into tgrthaber.com.tr, TGRT News has reached a daily audience of 50,000 users and 250,000 page views, further strengthening its digital footprint. These milestones reflect TGRT News’ innovative and integrated media strategies.
Investments in mobile applications have greatly enhanced the user experience. In December, the platform rolled out redesigned interfaces for its iOS and Android apps, adding features such as push notifications and live streaming. These improvements resulted in 34,000 downloads in December alone. The TGRT News mobile app continues steady growth through these advances, offering users a faster and more impactful experience.
In 2024, TGRT News further strengthened its presence across social media. By delivering timely updates on developments in Türkiye and around the world through its YouTube, Facebook, Instagram, X (formerly known as Twitter), and TikTok accounts, TGRT News attracted audiences with live streams, news bulletins, and exclusive programming. With original content covering the economy, politics, and social and cultural topics, the platform offered in-depth coverage of current events, providing valuable insights through compelling headlines and visuals. This strategy has helped reinforce user trust and maintain TGRT News as a reliable source of news.
During this period, the brand achieved significant growth in subscribers and followers across all social platforms, reaching 1.8 million subscribers on YouTube and 650,000 followers on Instagram. With millions of video views, TGRT News content has repeatedly appeared on trending lists, building a strong bond with its audience. As of 2025, the brand aims to build on these successes and continue its growth with even higher targets.
mavikadin.com, launched in April 2016, is a women’s platform offering content across a wide range of topics including diet, beauty, pregnancy, motherhood, health, hair care, recipes, and home improvement. With articles written in a clear and accessible style, the site provides readers with an engaging and informative experience. Since 2024, Mavi Kadın (“Blue Woman”) has continued its publishing journey under tgrthaber.com.
Mavi Kadın (“Blue Woman”) also maintains a strong presence on social media, delivering rich content tailored to women. Covering everything from TV shows and movie news to women’s health, lifestyle, and current events, the platform aims to inform and entertain by exploring topics that resonate with women. Having reached 100,000 followers on Instagram and 49,000 subscribers on YouTube, Mavi Kadın (Blue Woman) continues to resonate with its audience.
Genç TG: Türkiye Youth Platform
Genç TG is a dynamic social media platform operating under the Türkiye Youth Platform designed to inform, entertain, and empower young audiences. Through content such as street interviews, university selection guides, entertaining videos, gaming, and e-sports coverage, Genç TG aims to support young people in both their daily lives and future ambitions. The platform delivers high-quality user experience through original content and high-definition broadcasts. In its first year, Genç TG reached 295,000 followers on Instagram and 79,000 subscribers on YouTube and continues to grow rapidly.
XTG Spor
XTG Spor is an engaging and informative social media content platform designed for sports enthusiasts, especially soccer fans. With dynamic content such as street interviews, mini competitions, five-a-side matches, and soccer-themed challenge games, the platform delivers an experience that is both entertaining and educational. It also offers up-to-date coverage of the latest developments in the world of soccer, delivering content that resonates with sports audiences. Growing rapidly, XTG Spor has already reached 100,000 followers on Instagram and 56,000 subscribers on YouTube.
IDA E-Sports
IDA E-Sports is a dynamic social media platform that delivers exciting content from the world of e-sports. Focusing on PUBG Mobile and other popular games, the platform offers tournament coverage, gameplay strategies, and match analyses. With real-time tournament updates and interactive features, IDA E-Sports brings the excitement of competitive gaming to its audience, providing a rich experience for everyone interested in the world of gaming. The platform continues to grow its presence in the e-sports arena, reaching nearly 4,000 followers on Instagram and over 1,500 subscribers on YouTube.