Established in 1990 with a focus on fundamental human needs, İhlas Ev Aletleri İmalat Sanayi ve Ticaret A.Ş. (İHEVA) operates in a way that proritizes people’s well-being and basic needs. The company produces small home appliances that make daily household life easier. It provides these products to millions of consumers.

İHEVA, a market leader with its Aura-branded products, has achieved a sustainable success story with its human-focused and innovative approach.

Established in 1990 with a focus on fundamental human needs, İHEVA operates in a way that proritizes people’s well-being and basic needs. The company produces small home appliances that make daily household life easier. It provides these products to millions of consumers.

A Strong Technical Team and Modern Facilities
Operating in a modern facility with a closed area of 14,300 square meters in the Beylikdüzü Organized Industrial Zone, İHEVA is powered by a strong technical team. Boasting a wide range of products, including cleaning robots, water purifiers, water heaters, carpet cleaning machines, plastic injection, and filter production facilities, İHEVA introduces new products to its consumers almost every day. Production-focused, it continues to add value to the future through its sustainable operations. İHEVA is continuously developing new products through its innovative R&D efforts and has adopted a production approach that prioritizes energy and resource conservation. It also uses environmentally friendly production methods and recycling, acting on a sense of corporate responsibility.

İHEVA maintains its market-leading position through its a human-focused, innovative, and sustainable approach. Thanks to its strong technical team, modern facilities, and wide product range, it will continue to grow steadily in the future and provide the best service to its consumers.

Aura: A Strong and Sustainable Brand
Offering a wide range of products, including cleaning robots, water purification systems, bathroom water heaters, carpet cleaning and wet-dry vacuum machines, the Aura brand embodies İHEVA’s steady and innovative perspective.

Alongside the Aura brand, İHEVA offers different product groups under the brands Aura Cleanmax, Aura Roboclean, and Cebilon, prioritizing sustainable quality and comfort in every area. The company meticulously monitors its products’ compliance with national and international standards and has certified compliance with prestigious certificates from organizations such as TSE, TÜV, NSF, UL, and Intertek.

Goal of Sustainable Growth
As a pioneer in the industry, with its CE marking indicating its efforts to protect consumers’ health and safety and the environment, İHEVA is expanding its export markets in line with its goal of sustainable growth. It is progressing steadily toward this goal by obtaining the CCC, INMETRO, Korea Certification (KC), and GMARK certificates that are compulsory in China, Brazil, South Korea, and the Gulf countries.

Consistent Solutions for Customer Satisfaction
Since the start, İHEVA has fostered and maintained a corporate culture focused on providing quick and lasting solutions to customer expectations.

Extensive Distribution Network and Marketing Activities
Alongside reaching its customers in Türkiye through the widespread dealer network and sales channels of İhlas Pazarlama A.Ş., İHEVA also effectively carries out its activities abroad through various distribution channels. The marketing team, which provides detailed information about products and services to customers face-to-face, collects instant feedback and conveys it to İHEVA. This allows the company to come up with solutions to demands and expectations quickly, ensuring the highest level of customer satisfaction. İHEVA does not limit its assessment of customer satisfaction to sales alone; it supports its customers with after-sales services, warranties, and authorized services. Thus, it ensures sustainable and lasting customer satisfaction and a steady sustainability, adding value to the future.

Path to Consistent Success
A pioneering and innovative company in its industry, İHEVA’s story is one of sustainable success, reflected in its steady growth and development.

İHEVA reaches consumers across several continents, offering products that meet international standards. The company stands out with its Aura-branded products and consistent market leadership.

It has earned a distinguished position in the market with a range of products first launched in 1996, including the Aura Cleanmax cleaning robot, Aura Cebilon reverse osmosis water purification system, and bathroom water heater. İHEVA has reinforced its competence and reliability in the water purification sector by becoming a member of the US-based Water Quality Association. It has certified the quality of the Aura Cebilon reverse osmosis water purification system by obtaining NSF certification. NSF is defined by the World Health Organization as a collaborative center that works to ensure drinking water treatment and safety.

Extensive Marketing Network
Focusing primarily on the Turkic republics, İHEVA conducts its marketing activities in various locations, including European, American, African, and Far Eastern countries. In 2023, it achieved 70 percent of its overseas sales in the Turkic republics, 10 percent in European markets, 8 percent in Middle Eastern markets, 5 percent in American markets, 4 percent in Far Eastern markets, and 3 percent in African markets.

Strengthening its growth strategy in overseas markets with country-specific quality certificates such as CCC, INMETRO, KC, and BSMI for products such as the Aura Roboclean cleaning robot and Cebilon water purification devices, the company aims to add new markets to its existing ones, taking strong steps toward the future. In this context, it continues its market expansion efforts by participating in well-regarded specialist fairs in its target markets.

72.35% Free Float Rate
İHEVA emphasizes sustainable growth and transparency, with a free float rate of 72.35 percent. Traded on BIST under the ticker İHEVA since September 26, 1996, İHEVA has been included in various indices, including the BIST 100 since October 1, 2007, and the BIST CORPORATE GOVERNANCE since December 29, 2010. The company is also listed in the BIST METAL PRODUCTS MACH, BIST ISTANBUL, BIST INDUSTRIALS, BIST ALL SHARES-100, and BIST MAIN.

Aiming for Full Compliance with Corporate Governance Principles
JCR Avrasya Rating revised İHEVA’s corporate governance practices on July 27, 2023, following the methodology given in Captial Markets Board regulations. It disclosed the results in a press release. In the report, the company’s level of compliance with the principles was rated 8.55 out of 10, and its outlook was evaluated as stable. Since İHEVA’s Corporate Governance Principles Compliance Rating is above the threshold score of (7), it will remain in the BIST Corporate Governance Index.

Flagship in Sustainable Quality
İHEVA operates with the principle of sustainable quality and branding to minimize the environmental impact of its products and to protect its consumers.

The company monitors how its quality and branding efforts fit the requirements of its target countries and all new markets, conducting its production operations in line with international standards. This practice ensures that its products are of a consistently high quality and are safe for consumers. İHEVA adopts a sustainable quality approach during the production phase and throughout the entire lifecycle of its products.

The company also targets sustainable success through its innovative efforts. It conducts projects to increase brand awareness and reputation that are targeted at different markets and consumer groups.

With high standards at every stage, İHEVA operates with an approach that prioritizes sustainability and quality. Traded on the BIST Main under the ticker İHEVA, İHEVA holds numerous international quality certificates such as TSE, TÜV, INTERTEK, and NSF, as well as several of their national counterparts, including UL, INMETRO, CCC, and KC. This allows the company to produce high-quality products for both its domestic and international markets.

Its CE marking efforts are aimed at minimizing the environmental impacts of its products and protecting its consumers. İHEVA’s production methods operate in line with these standards.

İHEVA expanded the Total Quality Management system that was adopted in 2005 to cover all company functions. It received its ISO 9001:2008 certification in 2012. When the standard was updated, İHEVA applied for its ISO 9001:2015 certification and was awarded it by TUV Rheinland Cert GmbH in 2018.

Transition to the ISO 27001 Information Security Management System
İHEVA has presented its products to the Turkish and international markets and has received a favorable response. The company holds the ISO 27001 Information Security Management System certificate, an international framework that helps companies protect their financial data, intellectual property, and sensitive customer information. This system secures information in electronic environments while applying binding security measures to meet procedures and rules. The system is designed to protect consumer information and is a significant influence on customer preference.

Step by Step toward a Sustainable Future
İHEVA maintains and strengthens its sustainability efforts every day. By participating in CDP’s Türkiye Annual Corporate Carbon Footprint reporting activities, launched in 2013, İHEVA takes steps to reduce its environmental impact. These reports enable İHEVA to see its environmental impacts more clearly and solidify its position as a reliable and sustainable institution. In ever-changing climate conditions, a company’s sustainability matters to its investors. İHEVA’s sustainability efforts are not limited to carbon footprint reporting. The company also undertakes various actions to save energy and water in its production processes and to reduce waste and emissions.

While not among the companies invited to the CDP Water Program, İHEVA voluntarily answered the program’s questions. With the aim of becoming a sustainable industrial company that adopts a corporate governance approach and meets all 21st-century requirements, İHEVA has progressed steadily toward becoming a market leader in every product
it manufactures. Ensuring customer satisfaction through the quality, speed, and uniqueness of its design, the company is endeavoring to become one of the leading industrial enterprises in Türkiye through its design strengths and its production, marketing, and after-sales services.

Design and Innovation Suggestions
İHEVA considers all aspects of design, including future trends, and develops products that meet international standards. Thus, due to a design approach that values continuity and stability, İHEVA has received many international awards and certificates for its products.

Success in Cleaning Robot Design
The Aura Roboclean and Aura Cleanmax cleaning robots have been awarded the Red Dot award, recognition at the ICONIC AWARDS for Interior Innovation, the GOOD DESIGN award, iF Design award, and A’ Design award. The Aura Cleanmax SPLUS model stands out due to its low-cost, efficient, and quiet operation.

Success in Kazakhstan
The Aura Roboclean cleaning robots have won the Best Product award in Kazakhstan consecutively from 2016 to 2023.

Sanitary and Allergy-Friendly Products
The Aura Cleanmax/Aura Roboclean robot vacuum was recognized as a device that is beneficial to consumers’ health and prevents the occurrence
of diseases by the German ZPmed® Center for Preventive Medicine. The vacuum was awarded the center’s Health Product certificate in the cleaning systems category. The Aura Cleanmax/Aura Roboclean robot vacuum, which provides superior cleaning with its bagless water filter cleaning system, was awarded the Allergy-Friendly Product certificate by the Germany-based European Centre for Allergy Research Foundation (ECARF).

Consistency in Success
The Aura Cebilon reverse osmosis water purification system, which won the 2014 Design Türkiye award, is an example of sustainable success in design and innovation. This product, which also received the 2015 Good Design award and 2016 A’ Design award, was the Kazakhstan Best Product for 2016–2023, and received a special mention in the 2018 German Design Awards, is an excellent water purification system with NSF certification.

Future-Friendly Design
Evaluating design in all its aspects and considering future trends, İHEVA has achieved outstanding success in the industry with its Aura Cebilon Plus/Silver water purification device. Recipient of the 2017 A’ Design award, 2017 ICONIC AWARDS for Interior Innovation, 2017 Good Design award, and 2018 German Design award, the device is a product of consistency and stability in terms of its design and functionality.

Bathroom Water Heater
Used in mllions of homes, the Aura bathroom water heater is a market leader. Produced to international standards, it is a low-cost and ergonomic product that can provide instant hot water wherever hot water is needed.