A Production Philosophy Driven by Innovation and Trust

İhlas Home Appliances, through modern production techniques and innovative solutions, has positioned itself as a trusted and pioneering brand in global markets. Since 1996, the company has delivered a diverse portfolio of high-tech products under the Aura brand, including Aura Cleanmax and Aura Roboclean cleaning robots, the Aura Cebilon Reverse Osmosis Water Purification System, and bathroom water heaters — offering solution-focused variety to meet consumer needs.

İhlas Home Appliances delivers its products to consumers worldwide, committed to international quality standards. Its success in water purification technologies is endorsed by membership in the U.S.-based Water Quality Association (WQA) and the NSF certification of its Aura Cebilon Reverse Osmosis Water Purification System. This approach strengthens its competitive edge globally and is a key pillar supporting İhlas Home Appliances’ vision of sector leadership.

Strong Global Positioning and Growth Strategy

İhlas Home Appliances maintains a strong global positioning and a clear growth strategy. With an extensive marketing network, the company actively pursues its expansion goals in strategic regions such as the Turkic States, Europe, the U.S., Africa, and the Far East. According to 2024 data, 70 percent of its international sales were to the Turkic States, 10 percent to Europe, 8 percent to the Middle East, 5 percent to the U.S., 4 percent to the Far East, and 3 percent to African countries.

Driven by high-value-added products such as the Aura Roboclean cleaning robot and the Aura Cebilon water purification systems, İhlas Home Appliances continues to strengthen its global presence. It also holds prestigious quality certifications, including CCC, INMETRO, KC, BSMI, SASO, GMARK, TAF, and SAA. Looking ahead, İhlas Home Appliances aims to expand its market influence with innovative product lines and to further elevate its brand value by participating in international trade shows and sector-leading events.

A Strong, Transparent, and Sustainable Presence on Borsa Istanbul

İhlas Home Appliances, pursuing a transparent and sustainable growth strategy, has been listed on Borsa Istanbul (BIST) under the ticker İHEVA since September 26, 1996, with a free float rate of 72.26 percent.

Its position on BIST is reinforced by financial stability and a solid commitment to corporate governance principles.

Included in the BIST TUM-100 as of October 1, 2007, İhlas Home Appliances joined the BIST Corporate Governance Index on December 29, 2010, demonstrating its commitment to high standards of transparency and accountability for investors.

İhlas Home Appliances is currently listed on the BIST Metal Products & Machinery, BIST Istanbul, BIST Corporate Governance, BIST Industry, BIST 500, BIST Buyback, BIST TUM-100, BIST TUM, and BIST Participation TUM indices, demonstrating its strong financial standing and a strategic growth vision that appeals to a broad investor base.

Decisive Steps in Corporate Governance

İhlas Home Appliances continues to offer investors and stakeholders a robust, sustainable, and reliable governance model grounded in strong corporate governance practices and a commitment to transparency.

In an assessment by JCR Eurasia Rating Co., İhlas Home Appliances’ compliance with Capital Markets Board of Türkiye (CMB) regulations was rated 8.55 out of 10, with a stable outlook. Published on July 26, 2024, this report confirms İhlas Home Appliances’ strong standing within the Borsa Istanbul (BIST) Corporate Governance Index.

İhlas Home Appliances advances with innovative and sustainable business strategies aimed at enhancing its brand value and corporate reputation. By developing targeted projects for diverse markets and consumer segments, the company consistently raises its quality standards and continues to invest in strengthening its global competitiveness.

Listed under the ticker İHEVA on Borsa

İstanbul’s Main Market, İhlas Home Appliances upholds the highest quality standards in its products and services, supported by internationally recognized certifications such as TSE, TÜV, SGS, INTERTEK, and NSF. The company also maintains national certifications including UL, SAA, CCC, INMETRO, KC, PSE, and GMARK, demonstrating its commitment to quality and reliability in both local and global markets. İhlas Home Appliances places environmental sustainability and consumer safety at the heart of its operations.

By strengthening its standards through CE marking processes, the company ensures that all production stages comply fully with international norms.

Since 2005, its quality management approach has been built on a Total Quality Management (TQM) system covering all corporate functions. In 2012, İhlas Home Appliances received ISO 9001:2008 certification from an international certification body. In 2018, TÜV Rheinland Cert GmbH awarded it the ISO 9001:2015 certification, and in 2024, the company earned the ISO 14001 Environmental Management System certificate, reaffirming its commitment to global quality standards.

ISO 27001 Certification: Top-Tier Standards in Information Security

İhlas Home Appliances stands out in Türkiye and global markets with high-quality products and demonstrates its forward-looking vision through a strong commitment to information security management. Recognizing the protection of financial data, intellectual property, and customer information as a top priority, İhlas Home Appliances holds the ISO 27001 Information Security Management System certification, validating its competence in this area.

Under the ISO 27001 standard, data security processes are managed in full alignment with international norms, and electronically stored information is safeguarded by advanced security protocols. İhlas Home Appliances proactively enhances its information security systems and manages risks effectively by implementing strong measures against cybersecurity threats.

Delivering Value for the Future Through Sustainable Quality

İhlas Home Appliances is committed to minimizing environmental impact and ensuring maximum consumer safety by embedding a sustainable quality approach into all its business processes. The company aligns its quality and branding practices with international standards, consistently maintaining high benchmarks to deliver a safe and long-lasting user experience to consumers.

By adopting the principle of sustainable quality from production through the entire product lifecycle, İhlas Home Appliances has developed an environmentally and economically responsible manufacturing model.

Decisive Steps Toward a Sustainable Future

İhlas Home Appliances (İHEVA) continues to expand its sustainability investments, driven by a clear commitment to environmental responsibility. Since 2013, the company has participated in CDP Türkiye Corporate Carbon Footprint reporting, using scientific data to analyze its environmental impact and taking strategic steps in line with its sustainable growth targets.

Beyond carbon footprint reporting, İhlas Home Appliances prioritizes environmental sustainability across its operations, focusing on optimizing energy and water efficiency in production and minimizing waste and emissions. Through these targeted initiatives, the company aims to reduce its environmental footprint and enhance operational efficiency, working to leave a more livable world for future generations.

Shaping the Future Through Innovation and Design

İhlas Home Appliances shapes the future through innovation and design by combining its R&D and engineering expertise with advanced technology, placing design and innovation at the core of its production processes to develop cutting-edge products that meet international standards.

This vision has garnered prestigious awards and internationally recognized certifications for the company, reinforcing its competitive advantage in global markets.

Global Success and Innovative Design in Cleaning Robots

İhlas Home Appliances continues to prove its innovative approach and engineering excellence through its Aura Roboclean and Aura Cleanmax cleaning robots. These products have been honored with prestigious global design awards, including Red Dot, ICONIC AWARD: Interior Innovation, GOOD DESIGN, iF DESIGN, and the A’ Design Award.

The Aura Cleanmax SPlus model, in particular, stands out for its cost efficiency, low energy consumption, and quiet operation. Its user-friendly design and advanced technology position it as a leading performer in its category.

Aura Roboclean cleaning robots have also strengthened their global success story by winning the Best Product Award in Kazakhstan from 2016 to 2023, further underlining the brand’s commitment to innovation and quality.

Safe Cleaning with Health- and Allergy-Friendly Products

İhlas Home Appliances’ Aura Cleanmax and Aura Roboclean cleaning robots stand out not only for their superior cleaning performance but also for their health- and allergy-friendly features. Recognized by Germany’s ZPmed® Center for Preventive Medicine as devices that contribute to health and help prevent illnesses, these products have been awarded the Health Product Certificate. Additionally, the European Centre for Allergy Research Foundation (ECARF) has certified them as Allergy-Friendly Products, underscoring their safety and effectiveness for individuals with allergies.

Excellence and Consistency in Quality and Design

İhlas Home Appliances once again demonstrated its dedication to quality and design excellence with the Aura Cebilon Unique Reverse Osmosis Water Purification System. Recognized with prestigious awards such as the 2014 Türkiye Design Award, Good Design 2015, A’ Design Award 2016, Best Product Award in Kazakhstan (2016–2023), and the German Design Award 2018 – Special Mention, this product has secured a leading position in its segment.

Backed by NSF certification, the Aura Cebilon Unique ensures safe and healthy drinking water, prioritizing top-tier quality and consumer safety in water purification.

Future-Forward Innovative Designs and Advanced Technology

İhlas Home Appliances, staying ahead of emerging trends, continues to push the boundaries of innovation. The Aura Cebilon Plus/Silver Water Purifier, a standout product that underscores the company’s market leadership, has earned international recognition with accolades such as the A’ Design Award 2017, ICONIC AWARDS: Interior Innovation 2017, Good Design Award 2017, and German Design Award 2018.

Combining elegant design with functionality, this purifier not only delivers safe drinking water but also offers a modern, stylish, and practical solution for today’s lifestyles.

Market-Leading Bathroom Water Heaters: Efficient and User-Friendly Solutions

İhlas Home Appliances, under its Aura brand, produces bathroom water heaters trusted in millions of households and maintains a leading position in the market. Manufactured to international standards, these heaters offer economical, efficient, and user-friendly solutions to meet hot water needs, making daily life easier for consumers.