IDA Esports, a Subsidiary of İhlas Holding, Introduces Its PUBG Mobile Roster for the New Season at a Signing Ceremony.

The signing ceremony was attended by IDA Esports Club President Kadri Yeltekin, İhlas Media Group Digital Assets General Manager Volkan Ormanlı, and the new players Emirhan Gülçiçek, Eren Gülenç, Yusuf Ali Nazlı, and Muhammed Mustafa Çoban.

“WE BELIEVE OUR VOICE IS REACHING YOUNG PEOPLE”
Kadri Yeltekin, President of IDA Esports Club, emphasized that while the project is still in its early stages, he believes it will be a long-term endeavor. He stated, “At this point, we are signing with a new team that has previously competed in both the European Championship and the World Cup. With İhlas Holding and İhlas Digital Assets, we feel that we are getting closer to our goal of connecting with young people. We believe and observe that our voice is reaching them, as we receive feedback confirming this. With our new team, I am confident that our players will represent our name at the highest level both in Europe and globally. I welcome our new players and wish them success in the upcoming tournament.”

“TO MAKE A GREATER IMPACT, WE NEEDED TO BE IN THE CHAMPIONS LEAGUE”
İhlas Media Group Digital Assets General Manager Volkan Ormanlı highlighted the importance of engaging with younger audiences, saying, “As we discussed the need to rejuvenate our holding, we concluded that esports was the best way to achieve this. We chose PUBG, one of the most popular games, and formed our team. However, to make a greater impact, we needed to be in the Champions League. That’s why we made this move, bringing in players who have already achieved success in European and world championships. Our goal is to strengthen our institution’s connection with young people, with IDA serving as a bridge in this effort. The support of our sponsors is also crucial, as they help us enhance communication with this audience. This initiative aims to create stronger engagement between brands and the esports community.”

Following the ceremony, a jersey sponsorship agreement was signed between Bizim Evler and IDA Esports.