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Ana Sayfa > Businesses > Marketing
Marketing

İHLAS MARKETING, MAINLY DISTRIBUTES ELECTRIC AND ELECTRONIC HOME APPLIANCES FOR THE İHLAS GROUP THROUGH ITS MAIN AND SECONDARY DEALER POINTS AND ITS NATIONWIDE MARKETING NETWORK



İhlas Pazarlama ve Yatırım Holding A.Ş. / İhlas Marketing and Investment Holding

For the purpose of gathering all production and marketing companies under a single roof, an umbrella company with a nominal capital of TL 184 million was established on February 26, 2010, with the title İhlas Pazarlama Yatırım Holding A.Ş. (İhlas Marketing and Investment Holding).

İhlas Pazarlama ve Yatırım Holding (İhlas Marketing and Investment Holding) added two new companies, KPT Lojistik ve Taşımacılık A.Ş. (KPT Logistics and Transportation) and Şifa Yemek ve Gıda Üretim Tesisleri A.Ş. (Şifa Catering) to its affiliates in 2011.


Company

Share %

İhlas Home Appliances

17,60

KPT Logistics

95,00

Şifa Catering

95,00

Bisiklet Pazarlama San. ve Tic. A.Ş.

98,29

Kristal Cola

38,00

İhlas Motor

91,00

İhlas Barter in Liquidation

96,00


İhlas Ev Aletleri, one of the subsidiary companies of İhlas Pazarlama Yatırım Holding, is the largest shareholder of İhlas Mining, with a participation of 72%. Thus, İhlas Mining is an indirect participation of İhlas Pazarlama Yatırım Holding.

 

In the same way, the Izmir-based bicycle manufacturer Bisan Bisiklet Automotive Inc., 99.9% owned by Bisiklet Pazarlama, and Bisan Automotive, are indirect partnerships of İhlas Pazarlama Yatırım Holding.


İhlas Pazarlama Yatırım Holding A.Ş. Shareholding Structure:

Shareholders

Share %

TL Share

İhlas Holding A.Ş.

%37,00

68.080.000

İhlas Pazarlama A.Ş.

%60,00

110.400.000

Ahmet Mücahid Ören

%2,00

3.680.000

Abdullah Turalı

%0,50

920.000

Sedat Kurucan

%0,50

920.000

Total

%100,00

184.000.000



İhlas Pazarlama A.Ş. / İhlas Marketing

İhlas marketing, within the framework of dealer structures, mainly distributes electric and electronic home appliances for the İhlas Group through its main and secondary dealer points and its nationwide marketing network. İhlas Marketing is the domestic distributer of products manufactured by İhlas Ev Aletleri (İhlas Household Appliances).

Within this framework, as well as products bearing the Aura, Ora brand manufactured by one of the Group Companies, İhlas Ev Aletleri, carrying significant weight in terms of endorsement and added value, wholesale marketing of many other products is also performed through the same dealer network. The product range was diversified in order to be sold in dealer shops. In particular, new products in the small household appliances, kitchenware and electronics segments were introduced to the market.

In addition to the products produced and sold with the Aura brand, well known global brands such as Braun, Philips, Tefal, and LG are sold in İhlas shops.

İhlas Marketing boasts one of the strongest marketing and distribution networks in the country, with 1.052 sales points (163 İhlas shops, 290 demonstration offices, 384 distribution offices and 215 certified service outlets and a depot) operated by its dealers throughout Turkey. İhlas Marketing is working to improve utilization of this distribution network and to augment its market share.

İhlas retailers keep in close touch with both İhlas Marketing personnel and customers, thereby ensuring that the marketing channel remains efficient and effective. A bilateral data flow system allows marketing personnel to receive information related to products and their technical specifications directly from suppliers. In return, suppliers receive information on market conditions from İhlas Marketing’s personnel. With this data flow, companies can immediately adapt themselves to changing market conditions and improve their product quality.

İhlas Marketing places top priority on customer satisfaction, and constantly takes into account any and all feedback from customers, and modifies the diversity and quality of products in accordance with first hand suggestions from these customers.

By the end of 2012, İhlas Holding’s stake in İhlas Marketing stood at 98.77%.

* İMKB isim ve logosu "koruma marka belgesi" altında korunmakta olup izinsiz kullanılamaz, iktibas edilemez, değiştirilemez.
İMKB ismi altında açıklanan tüm bilgilerin telif hakları tamamen İMKB’ye ait olup, tekrar yayınlanamaz. Piyasa verileri Foreks tarafından sağlanmaktadır.

Copyright © 2002-2010. İhlas Holding. Her hakkı saklıdır.